Seth is a creative from Nottingham. 4 years ago he was bored and needed a hobby. After much soul-searching he had the daft idea of trying to cram 500 different beers into 365 days. That proved challenging, but he did it.
How did The Art Of Beer start?
Whilst glugging down beer and after beer, I wanted to turn that hobby into something a little more rewarding and make it an ownable project. This is the point I started to illustrate every beer I downed. This was the start of The Art Of Beer. As this journey has unfolded on Instagram I've made lots of new connections - from across the world. It’s been really exciting to talk my 2 loves - ART and BEER with a wide range of people.
What kind of art were you creating before beer?
I'm a Creative Director by day at a Nottingham design agency. I specialise in beauty brands - quite a fetch from beer. I get to be hand-ons less and less, so when I first started The Art Of Beer it was because I was looking for another outlet to continue to finesse and improve my design skills.
Where do you get your inspiration from?
Life. Everything and anything. My pictures are naive and simple - they aim to communicate words - without words - in the simplest form. As well as make you smile. And they should look nice too.
Have you ever had days where you lose inspiration
At times, you can struggle and fight with an illustration - but the joy of being a creative is the problem solving. If it was easy it would be boring - no-one wants boring.
Have you ever worked on a piece and hated it?
It took 300 illustrations to really find my signature style. There’s been plenty of ropey illustrations - you'll see many have been deleted in shame. I’m not sure I will ever say any of my illustrations are finished. As soon as you send a piece of work to print its out-of-date - I will always want to polish and tweak and play with work that little bit more. Striving for the ‘perfect’ visual (even though it doesn’t exist) is a healthy obsession.
How many beer brands do you think you have tried?
I drink quicker than I draw. To date, I've illustrated 750+ beers - half the number I’ve drank. Thank goodness for UnTapped.
What keeps you going when you feel stuck or lost?
The project has become an integral part of my life. I've not stopped - and won’t stop, because its become a medicine. I struggle with depression, so the daily illustration has become a great way to keep the mind busy in the evenings.
Best advice you have ever been given?
Be brave. Make mistakes. Best way to learn.
To see the visual beer diary visit @the.art.of.beer on Instagram, or to buy a print visit theartofbeer.store